PRODUCT DESIGN LEAD · MEXICO · 16+ YEARS

Dahir Soriano

Product Design Lead with 16+ years leading cross-functional teams across digital agencies, fintech, startups and freelance ventures. I design digital products with judgment, not hype.

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01

About

I lead product design at the intersection of business, user needs, and technology.

Over a decade designing digital products for fintech and banking: onboarding, identity validation, mobile banking, e-signature and design systems. I’ve led the end-to-end process, from research to engineering hand-off.

My work blends research, strategy and visual craft with team leadership. I measure design by outcomes: conversion, time, adoption and user trust.

16+
years of experience
16
selected projects
8+
sectors

Brands I’ve worked with:

American ExpressJ.P. MorganSantanderAeroméxicoBanco AztecaBX+AccendoFonacotBontuDICIO AI
02

What I'm good at

01
Research & strategy
Understand the problem before designing: interviews, benchmarking and information architecture.
02
Product design · UX/UI
Flows and high-fidelity prototypes, accessible and ready for development.
03
Design systems
Tokens, components and documentation that unite design and code as a single source of truth.
04
Prototyping & validation
Iterate to learn fast and validate with real users before building.
05
Team leadership
Lead cross-functional teams and collaborate with product, engineering and business.
03

Selected work

A selection. Each case: the challenge, the approach and the outcome — with real metrics where available.

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Shall we work together?

Let’s build your next
product.

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